Robosan

Robosan is an Italian startup that develops automated solutions for the medical sector. The company focuses on the pre-analytical phase of diagnostics—the stage that precedes laboratory tests: management, tracking, sanitization, and packaging of test tubes.

Robosan’s identity is strongly technology-driven, but with a vision oriented toward accessibility, it chose to adopt a 3D configurator for the healthcare sector: a digital tool designed to simplify complexity, both for the user and for those communicating innovation.

The client approached us with the need to make a highly technical product configurable and digital, and to integrate it into a 3D platform compatible with the Robosan system.

Robosan’s products operate “behind the scenes” of the analysis process, making it faster and safer: explaining all of this, especially to those unfamiliar with automated diagnostics, was the first challenge we had to address.

The deeper challenge, however, concerned the B2B component of the system: the configurator needed to evolve into a generator of complex quotations, not just a visual tool.

We developed an integrated 3D platform for Robosan.

The three-dimensional representation allows users to explore the machinery in detail, making the process clear and engaging.
The configurator is a 3D experience that reacts in real time to customer choices, building tailored quotations.
The system, designed for B2B, manages complex commercial logic: operational leasing, installment plans, quantities, accessories, and discounts. Once the configuration is complete, it automatically generates a technical bill of materials containing all components required for production.
In the case of multiple orders, the modules are aggregated into a unified output, ready to be sent to the supplier.
With separate access for customers and sales representatives, the platform guides configuration, manages subscriptions, and simplifies every stage of the process.

A single digital space where 3D technology has transformed a product into an effective and immediate commercial experience, aligned with the client’s identity.