Seach On Media Group

Search On Media Group is a leading reference point in Italy in the field of digital communication and the organization of innovation-related events, such as We Make Future 2025, the largest digital innovation festival in Italy, which every year attracts over 70,000 participants, hundreds of exhibitors, and dozens of themed stages.

Search On’s mission is clear: to promote the digital development of society through education, networking, and dissemination.

To deliver an even more immersive and seamless experience during We Make Future 2025, the company decided to adopt a 3D trade fair map to improve participant navigation and enhance exhibitor visibility.

We Make Future 2025 is a complex event spanning thousands of square meters, involving hundreds of brands and featuring a dense schedule of activities. In this context, the experience of orientation and navigation is one of the main challenges.

Static maps, whether printed or 2D, are unclear, not explorable in real time, and unsuitable for mobile use.

For an event of this scale, with a strong push toward digital innovation, Search On Media Group therefore expressed the need for an interactive, flexible, and digital 3D map capable of:

• providing intuitive, real time updated navigation;
• highlighting sponsors and brands;
• integrating with the proprietary;
• management system (Ibrida), and being easily accessible from any device.

Our challenge was ambitious: to create a 3D map that was not only navigable, but also an experience, with the goal of becoming a new standard in the events industry.

We developed a 3D mapping system dedicated to events.
The project transformed the technical floor plan of We Make Future 2025 into a navigable 3D space, always up to date and accessible via browser without the need to download any app.

Starting from the technical floor plan provided by the organizers, we translated the real spaces into a 3D map capable of delivering a clear and faithful representation of the exhibition.

The map is explorable through zoom and rotation, equipped with filters and optimized for touch navigation. Users can easily find a brand, an event, or a service, view its details, and activate geolocation.

The map is natively integrated with Ibrida, Search On Media Group’s management platform, but is also designed for standalone use via API.

Every update (location changes, content, or program) is synchronized in real time on the map.

• For visitors, orientation has become simple, fast, and intuitive.
• For exhibitors, each stand has gained visibility through interactive content.
• For organizers, the map has become a centralized tool for control and communication.

From the experience with We Make Future 2025, Mapdo is now in development: the service that transforms the event into an experience.