Altrenotti is a Turin-based company specializing in the production of high-quality mattresses and sleep accessories. Known for its commitment to innovation and excellence, it caters to customers seeking customizable, premium products.
Altrenotti
A highly customizable and realistic 3D configurator for mattress e-commerce
The company
The challenge
Stand out in product presentation at the Fuorisalone in Milan.
In a competitive market such as furniture and design, Altrenotti was looking for a way to stand out during the Fuorisalone in Milan, a key event for designers, architects, and enthusiasts. The challenge was to present its products in an innovative way, directly engaging customers in the customization experience while highlighting the quality and versatility of its offering.
The solution
A highly customized and ultra-realistic 3D configurator powered by augmented reality.
To address this challenge, Altrenotti asked us to develop a highly customized 3D configurator. This digital tool allowed Fuorisalone visitors to explore and modify a wide range of products, tailoring them to their preferences in terms of size, style, and materials. The ability to also add and customize bed linens further enhanced the experience, enabling an even more detailed and personal selection.