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MarmoGranito.it

A 3D CONFIGURATOR FOR THE FIRST ITALIAN E-COMMERCE OF CUSTOM-MADE STONE

The Company

An innovative e-commerce platform specializing in the sale of marble, granite, and stone.  

In the dynamic landscape of e-commerce, MarmoGranito.it emerges as a pioneering company, standing out as the first online store specialized in the sale of marble and granite. Targeting a broad range of sectors, including construction, interior design, outdoor spaces, and architecture, MarmoGranito.it has successfully interpreted and met the needs of an increasingly demanding and diverse market.

The company’s mission is clear: to offer customers the ability to customize products in an intuitive and creative way, leveraging the full potential of the web. In this context, the website is not merely a sales platform, but becomes an active design space where users take center stage in creating their ideal product.

The challenge

To create an effective and innovative tool that allows products to be customized easily by any target audience.

The e-commerce sector is notoriously competitive and requires constant commitment to innovation and the improvement of user experience. The challenge for MarmoGranito.it was therefore twofold: on the one hand, to transfer a traditionally manual and highly specialized process such as the selection and processing of marble and granite into a digital environment; on the other, to make this process not only possible but also engaging, intuitive, and accessible to a broad and diverse audience.

Product customization, in particular, represented a critical point: how could online users be enabled to fully express their preferences, experimenting with a wide range of variables, without getting lost in a complex interface or a tedious configuration process?

The solution

A user-friendly 3D configurator that enables a complete purchasing experience and integrates seamlessly with the company’s existing tools.

The response to these challenges was the creation of a professional 3D configurator, a technological innovation that allowed MarmoGranito.it to further distinguish itself within its industry. This advanced tool enables users to interact with a user-friendly interface through which they can define a wide range of variables: from material selection to dimension specification, from color choices to the creation of custom shapes and modules.

The 3D configurator represents the core of the purchasing experience on MarmoGranito.it: a digital bridge connecting the customer’s desire and imagination with the concrete technical and stylistic possibilities offered by the company. Thanks to this tool, users can not only visualize changes to the product in real time but also obtain a detailed quotation based on the selected options, transforming a simple online purchase into a fully personalized project.

The development of this configurator required significant effort in terms of software engineering and integration with existing systems, but the results have fully justified the investment. MarmoGranito.it customers can now enjoy an unprecedented level of interactivity and customization in the sector, actively participating in the creation of products that precisely reflect their needs and tastes.

The configurator we developed is not just a sales tool but a true symbol of the innovation the company aims to pursue. In an increasingly digital world, where user experience becomes a critical success factor, MarmoGranito.it positions itself as a model of how companies can and must evolve to meet the expectations of modern consumers.

Features

MarmoGranito uses WooCommerce, a flexible and customizable e-commerce platform that integrates with WordPress.

The platform was configured to manage four separate online stores, each dedicated to a specific market (Italy, Switzerland, Poland, Germany). This approach makes it possible to optimize both the offer and the communication for each market, while maintaining centralized management.

MarmoGranito.it uses multiple currencies and price lists, a key feature for operating effectively across different markets. This allows users to view prices and complete transactions in their local currency, improving the overall shopping experience.

Customers can customize products by choosing from different material and finish options. The platform automatically calculates the possible technical and aesthetic specifications based on the user’s selections, ensuring that all customizations are always feasible for production.

When a B2C customer configures a product, the platform calculates the price in real time based on the selected specifications. This feature ensures transparency and enhances the overall customer experience.

At the time of ordering, the system automatically generates a detailed production work sheet, ensuring that the customer’s specifications are accurately and promptly transferred to the production department.

MarmoGranito.it integrates with several tools: Brevo for direct email marketing, Zoho Bigin for customer relationship management, and an enterprise management system. This integration enables the synchronization and automation of various processes, from customer management to production, as well as logistics and after-sales services.

B2B customers have access to a restricted area where they can benefit from advantageous purchasing conditions, create customized quotes for resellers, and manage referrals. This feature ensures effective management of business relationships and facilitates collaboration between the company and its B2B partners.

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